The German fitness chain Superfit launched a small rebrand of their logo back in 2016, and Chimney Berlin was responsible to create content and animations to support this new identity.
I developed the Logo animation that was meant to introduce the brand and support the campaign.
For the "Logo Animation", which would be used over their Youtube channel and indoor TVs, the idea was to replicate the walls of their flashship store and explode them into hundreds of glass layers.
Art Direction & Motion Design: Guilherme Todorov
Creative Direction: Florian Weitzel
Producer: Julia Kaczmarek
Produced at: Chimney Berlin