New Body Award
McFit Models, the talent agency from the biggest fitness studio chain in Germany, came up with a special award ceremony to promote and celebrate their cast and culture.
They needed TV Spots and a Show opener, and the concept was to feature their models breaking into gold. The approach in the end was a mix of live action, make-up and VFX, depending on the needs of each film.
— The Spot
Two commercials were created for the campaign, the second one (seen above) with a much higher emphasis on visual effects.
The pipeline included a mix of Maya, Houdini, Cinema 4D and Flame to put it together.
— The Show
For the show opener, the actors were painted gold with make-up, and then after the background was removed in Nuke, the plates were used in After Effects to create the multiple kaleidoscope layouts.
Art Direction, Motion Design & Creative Supervision: Guilherme Todorov
VFX Supervision: Bastian Konradt & Radoslaw Jamrog
Compositing: Dag Kjetsa, Jonathan Nordlöf & James Johnston
Houdini: Jakob Porwol
Produced at: Chimney Berlin