Creative Asset Optimization

—  Explainer

Creative Asset Optimization is a service from Chimney that help brands scale their campaigns in a cost-effective and creative environment.

The idea for the film was to develop an approach to explain the chain of services that was clear and less conventional, with a minimalistic design language and visual narrative that differs from the usual corporate pitch.

— The puzzle pieces

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To visualize the scope of the service in a fluid and friendly way, we came up with a puzzle concept, treating every asset of post-production as a single piece, in which many different films can be generated by combining the pieces in different ways (as in formats, languages, length, etc).

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— Credits

Concept, Design & Animation: Guilherme Todorov & Tulio Inoue

Sound: Martin Herold

Produced at: Chimney Berlin