Creative Asset Optimization
Creative Asset Optimization is a service from Chimney that help brands scale their campaigns in a cost-effective and creative environment.
The idea for the film was to develop an approach to explain the chain of services that was clear and less conventional, with a minimalistic design language and visual narrative that differs from the usual corporate pitch.
— The puzzle pieces
To visualize the scope of the service in a fluid and friendly way, we came up with a puzzle concept, treating every asset of post-production as a single piece, in which many different films can be generated by combining the pieces in different ways (as in formats, languages, length, etc).
Concept, Design & Animation: Guilherme Todorov & Tulio Inoue
Sound: Martin Herold
Produced at: Chimney Berlin